How to Create Your Perfect Elevator Speech in 3 Easy Steps:

We’ve all been there – someone asks, "So, what do you do?" and you’re left scrambling to explain your massage therapy practice in a quick, memorable way. That’s where an elevator speech comes in handy! Think of it as your 10-second introduction that tells people who you are, what you do, and how you can help them.

Step 1: Start with Who You Help

First, consider the type of people you serve. Do you work with athletes? Stressed-out professionals? People with chronic pain? Identifying your target audience helps others quickly understand if you might be the right fit for them or someone they know.

Examples:

- “I help busy professionals…”

- “I support athletes…”

- “I work with people recovering from injuries…”

Step 2: What They Want to Achieve

Now, consider what your clients are trying to accomplish. Are they looking to reduce stress, manage pain, or improve their mobility? Pinpointing their goals makes your service relatable and appealing.

Examples:

- “…in their desire to stay pain-free and flexible…”

- “…who want to reduce stress and improve their well-being…”

- “…looking to stay active and perform at their best…”

Step 3: How You Help Them

Finally, describe how your services help them achieve these goals. Whether it's regular massage, targeted therapeutic techniques, or a combination of massage and self-care tips, this is your chance to highlight what makes your approach unique.

Examples:

- “…through personalized therapeutic massage sessions.”

- “…with regular maintenance massage and easy home exercises.”

- “…by offering tailored massage treatments and stress-relief strategies.”

Putting It All Together 


Here’s the formula:

“I help [who] in their desire to [what they want] employing [how you help].”

Examples:

"I help busy professionals reduce stress and feel their best through regular, customized massage sessions."

"I work with athletes to stay on their game by offering sports massage and recovery treatments."

"I support people dealing with chronic pain through targeted therapeutic massage and simple self-care exercises."

Keep It Friendly and Genuine

Your elevator speech should feel natural and authentic, like a conversation. You’re simply explaining what you love to do and how it benefits others. Play around with the wording until it feels like something you’d comfortably say in a casual chat.

Practice Makes Perfect

Practice your speech with friends, family, or even in front of a mirror! The more you say it, the more confident you’ll feel. You’ll be ready to share your passion for massage therapy anytime someone asks, “What do you do?”

Good luck, and happy marketing!